GET THE MARKET ENTRY STRATEGY RIGHT BEFORE YOU INVEST.
EXPAND YOUR BRAND IN THE GCC
The UAE and Saudi Arabia offer significant opportunities for international Fashion & Retail brands, but successful expansion requires more than replicating what works in your home market.
MGC helps international brands assess, plan and execute GCC market entry with on-ground regional expertise and global Fashion & Retail experience.
UAE
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SAUDI ARABIA
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WIDER GCC
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UAE - SAUDI ARABIA - WIDER GCC -
A NEW MARKET REQUIRES A NEW STRATEGY
Entering the GCC is not simply a question of shipping product into a new territory. Market positioning, consumer behaviour, pricing, channel strategy, local partnerships, retail structures, e-commerce, localisation and operating requirements can all affect commercial viability.
We help brands understand the market before committing capital, then build the strategy and execution plan required to enter it.
WHAT MGC COVERS
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Customer, competitor, pricing and category assessment.
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Pricing, margins, product, investment and route-to-market decisions.
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UAE/Saudi strategy, sequencing, channels and launch roadmap.
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Wholesale, retail, concession, distributor and partner routes.
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Local e-commerce, marketplace and customer-acquisition requirements.
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Product, proposition, communications and on-ground execution support.
WE DON’T JUST DELIVER THE STRATEGY PACK
Where required, MGC can remain as your strategic partner through implementation, coordinating the commercial workstreams required to take the plan from paper to market.
STRATEGY
PRODUCT
PARTNERS
RETAIL
DIGITAL MARKETING
LAUNCH
THE UAE’S LEADING FASHION BRAND CONSULTANCY
A consultancy can tell you what should happen. An agency can execute its specialist discipline. A manufacturer can produce what it's given.
MGC operates across all three, combining senior strategic thinking with specialist execution and real production capability, so we're considering not only what your business should do, but how it can actually be delivered.
MGC's work is backed by an international Fashion & Retail network spanning key markets and sourcing regions: our own Production House in Dubai for local execution with close oversight, a global manufacturing network of 250+ partners, and an international industry network across sourcing, manufacturing, retail and specialist services.
Premium EU/UK Fashion Brand Entry into Saudi Arabia & the UAE
Formal discussions secured with major GCC retailers and distributors
Shortlisting by leading Saudi luxury and contemporary groups
Year-one GCC assortment finalised with a multi-year framework
Market validation and concrete commercial opportunities achieved within 16 weeks
GCC EXPANSION IN PRACTICE
MGC IN THE MEDIA
FEATURED IN KHALEEJ TIMES
MGC Founder & CEO Máire Morris on why global brands choose Dubai as a Middle East entry point, and why genuine localisation matters.
CONSIDERING THE GCC AS YOUR NEXT GROWTH MARKET?
Once you’ve completed this form, we'll send you an email with more details and pricing immediately. Once you have reviewed this, if you want us to review your enquiry, confirm on the email and we’ll be in touch.