OUR WORK

SELECTED CASE STUDIES

Explore selected MGC work across Fashion start-up, scale-up, international expansion, product development, production, retail and education

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FEATURED WORK

IYMAA

From concept to launch and into Season Two.

  • End-to-end development covering strategy, branding, financials and go-to-market launch plan and ongoing brand management.

  • Garments produced in-house through MGC's Dubai Production House.

  • Full Digital Marketing post launch covering website development, email marketing, social media and paid ads.

FEATURED WORK

OH MOLLY

Design, development, sampling and bulk-production for Season 1-6.

FEATURED WORK

ANDREA IYAMAH

GCC Brand Expansion

FEATURED WORK

ZAFUR

Full A-Z pre-launch brand development: Design, product development, global production management, branding, marketing strategy, legals, financials, comms & sales strategy and go to market strategy.

FEATURED WORK

CARTER & WHITE

Dubai Production

OTHER CASE STUDIES

  • SCALE — Premium GCC Menswear

    Repositioning, commercial reset & controlled retail expansion. Client identity withheld under NDA.

  • SCALE — Emerging Luxury Marketing Recovery

    Marketing failure recovery & revenue performance restructure. Client identity withheld under NDA.

  • EXPAND — Controlled International Expansion

    Distribution strategy, market sequencing & controlled expansion. Client identity withheld under NDA.

  • SCALE — 20-location European Retail Turnaround

    Retail turnaround across 20 locations. Client identity withheld under NDA.

  • EXPAND — EU/UK to GCC

    Structured entry into Saudi Arabia & the UAE. Client identity withheld under NDA.