‘Fashion Masterclass- How to build a Fashion brand’ is a practical step by step workshop created toguide young brands and start ups in the fashion & lifestyle sector to set up and run successful business in fashion, Lifestyle & retail , and to have the necessary foundations in place to supply to both a local & global market. This workshop was created to specifically counteract the difficulties facing the fashion industry in today’s climate. Retail is struggling and designers and entrepreneurs are finding it increasingly difficult to know who to go to for help and where to find reliable and up to date help. This workshop is a cost effective way of getting an A-Z education on the Industry to firstly determine if this Industry is the right fit for them , and secondly to get all the practical information and tools that are needed to turn an idea into a successful business or a new business into a successful entity.

This workshop is practical, thorough and a fantastic way to gain invaluable information, resources and get a realistic insight into what it really takes to run a successful business in this notoriously difficult industry.

Topics that will be covered are.....

- Industry overview on the fashion retail sector locally & globally

- Market Analysis- Find your niche

- Range planning and collection analysis

- The sample development process

- How to find a reliable manufacturer or product supplier

- How to produce ethically & sustainability

- How to present, showcase & merchandise your collection in store or at tradeshows

- Where and how to sell your collection

- What buyers want and how to connect with them

- How to manage sales, logistics and distribution channels

- Funding, investment options and financial planning

- Digital developments including AI tools

- Legal considerations for business set-up

- Copyright and infringement guidelines

- Developing your brand identity

- Branding and marketing

- Website development & digital sales strategies

- How to create an effective business plan

A detailed workbook is provided also which has all of the latest info on AI etc. added.