FOR FOUNDERS & INVESTORS CREATING A NEW BUSINESS
START A FASHION BRAND
You have the vision. We help build the business around it.
MGC works with ambitious founders and investors to create properly planned, appropriately funded fashion businesses, connecting market intelligence, commercial planning, brand, product development, production, sales, marketing and launch under one experienced team.
This is for you if: You are creating a new fashion business and want to build it properly from the outset.
A GREAT IDEA IS ONLY THE START
A beautiful collection without the right margins is not commercially sustainable. A strong brand without a clear customer is difficult to sell. Production without demand planning creates inventory risk. Marketing without positioning wastes capital. And launching without sufficient working capital can stop a promising business before it has the opportunity to grow.
MGC builds the business model and the product together so every decision supports the same commercial objective.
BUILDING A FASHION BUSINESS REQUIRES MORE THAN A COLLECTION BUDGET.
Product development, production, brand, e-commerce, marketing, operations, launch and working capital all need to be considered as part of the business investment.
For comprehensive end-to-end START engagements, MGC typically works with founders and investors planning approximately US$300,000+ in total business investment. The appropriate level of investment varies according to the business model, product category, production quantities, launch strategy, markets and resources already in place.
ONE STRATEGY. ONE CONNECTED JOURNEY.
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Business model, objectives, pricing logic, margin targets, investment priorities and launch roadmap.
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Target customer, competitors, market opportunity and positioning.
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Proposition, identity, tone of voice and the customer-facing brand system.
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Range architecture, categories, price points, product hierarchy and commercial brief.
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Design, technical drawings, tech packs, bills of materials, construction and fit specifications.
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Fabrics, trims, sampling, costing, factory/route selection, bulk production and QC.
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Website planning, customer journey, payments, merchandising and conversion requirements.
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Go-to-market, D2C, wholesale/B2B, marketing, PR, content and customer acquisition.
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Launch sequencing, priorities, KPIs and execution.
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Performance review, optimisation, reorders, channel growth and next-stage planning.
THE BUSINESS AND THE COLLECTION NEED TO BE BUILT TOGETHER.
MGC's multidisciplinary model connects commercial strategy with the specialists responsible for turning it into a real business.
Instead of managing a separate business consultant, brand agency, designer, tech-pack freelancer, sourcing agent, factory, website agency and marketing team, clients can work through one connected strategic partner.
520+ BRANDS & BUSINESSES
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20+ YEARS' INDUSTRY EXPERIENCE
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250+ GLOBAL MANUFACTURING PARTNERS
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520+ BRANDS & BUSINESSES - 20+ YEARS' INDUSTRY EXPERIENCE - 250+ GLOBAL MANUFACTURING PARTNERS -
PRODUCT DEVELOPMENT IS PART OF THE BUSINESS MODEL.
MGC can manage design, technical development, fabric and trim sourcing, sampling and manufacturing as part of the START journey. Production may take place through our Dubai Production House or our international manufacturing network depending on product category, construction, quantity, target cost and future scale.
CASE STUDIES
IYMAA
From concept to launch, production and ongoing brand management
OH MOLLY
Building the product foundations for long-term independence
NEED EXPERT GUIDANCE RATHER THAN END-TO-END EXECUTION?
Some founders prefer to build and manage the business themselves but want experienced fashion-industry guidance at key decision points. Founder Advisory provides defined, paid access to MGC expertise without the multidisciplinary execution model of a full START engagement.
BUILDING A FASHION BUSINESS TAKES MORE THAN A GREAT IDEA.
Practical lessons on turning Fashion ambition into a commercially viable business by Máire Morris.
EXPERT PERSPECTIVE
READY TO BUILD THE BUSINESS BEHIND THE BRAND?
Tell us what you are creating, where you are in the journey and what you need help with.
We align technical insight with disciplined execution to provide measurable gains across operational, financial, and strategic domains.
